In discussion on Waste Recovery Platform (WRP), where both Eco-Schools and YRE has been active participants in the Advocacy and Awareness working group since it was established in 2018 discussions, it was recognized that waste collectors and pickers play a very important role in improving sanitation and reducing pollution. At the same time, they are highly exposed to the risk of COVID-19 infection especially in situations where infected waste is not properly segregated at source.
To follow up a working group were formed to develop content and communication strategy were we were involved. We ended up with four themes for the campaign to focus on projecting and increasing visibility of the important role that waste collectors and pickers play in society and during the COVID-19 response. The content for this theme includes social media cards, videos and jingles. released over a four week period on our platforms as well as on the social media platforms of all other partners of WRP. It also includes showcases and interviews on conventional media.Our National coordinator Ellen Lindsey were on Asaaseradio together with UNDP on August 18th. Our National coordinator Ellen Lindsey were on Asaaseradio together with UNDP on August 18th.